CRM Data Platform & Analytics
The project aimed to meet the needs of the Sales & Marketing Department to serve the CRM analytics need of 12’000 direct end-users presents in 40 markets and generate 50 TB of data history.
End-to-end data platform & analytics solution
The solution is based on CRM data
Also includes data from other sources :
Sales, retail audits, surveys, competitor monitoring, etc.
Data can be ingested in different formats: structured and semi-structured.
The solution is based on Azure (Synapse Analytics, Data lake gen2, Data Factory, Databricks)
and Power BI Premium platforms
A new team has been created in the organization
This project has created a real buzz following its adoption and has generated the creation of projects for other departments that use its data in a transverse manner (Sales, Supply Chain, Finance, Marketing, Digital & Innovation, etc.)