CRM Data Platform & Analytics

The need:

The project aimed to meet the needs of the Sales & Marketing Department to serve the CRM analytics need of 12’000 direct end-users presents in 40 markets and generate 50 TB of data history.

The solution:

• End-to-end data platform & analytics solution

• The solution is based on CRM data

• Also includes data from other sources :

• Sales, retail audits, surveys, competitor monitoring, etc.

• Data can be ingested in different formats: structured and semi-structured.

• The solution is based on Azure (Synapse Analytics, Data lake gen2, Data Factory, Databricks)
  and Power BI Premium platforms

The ROI:

• A new team has been created in the organization

• This project has created a real buzz following its adoption and has generated the creation of projects for other departments that use its data in a transverse manner (Sales, Supply Chain, Finance, Marketing, Digital & Innovation, etc.)