Cross selling

The need

Analyse and identify opportunities for cross-selling.

Forecast customers behaviour predicting their interests.

Develop microtargeted marketing campaigns to address customer’ unique needs.

Tailor cross-selling efforts according company’s requirements.

The solution

Machine Learning model to predict the probability that customers contract the new product.

Analysis of the most important features to understand the customer behavior.

ROI

Select the best 3000 clients for the marketing campaign.

It allows the company to optimize its marketing efforts.

Tools