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Cross selling
The need:
Analyse and identify opportunities for cross-selling.
Forecast customers behaviour predicting their interests.
Develop microtargeted marketing campaigns to address customer’ unique needs.
Tailor cross-selling efforts according company’s requirements.
The solution:
Machine Learning model to predict the probability that customers contract the new product.
Analysis of the most important features to understand the customer behavior.
The ROI:
Select the best 3000 clients for the marketing campaign.
It allows the company to optimize its marketing efforts.
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