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Cross selling

The need:

Analyse and identify opportunities for cross-selling.

Forecast customers behaviour predicting their interests.

Develop microtargeted marketing campaigns to address customer’ unique needs.

Tailor cross-selling efforts according company’s requirements.

The solution:

Machine Learning model to predict the probability that customers contract the new product.

Analysis of the most important features to understand the customer behavior.

The ROI:

Select the best 3000 clients for the marketing campaign.

It allows the company to optimize its marketing efforts.

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