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Digital marketing monitoring

The need:

Measure the impact of global marketing efforts on business outcomes.

Optimize campaigns identifying when, where and how much to invest.

Identify the real targeted audience.

Measure the correlation between a specific investment and a result.

The solution:

Set of executive dashboards through a storytelling design.

Traffic process analysis  to the website using KPI´s: CTR, Engagement%, cost per session, store locator visits over total, etc.

Sector analysis: by goal, market and target.

The ROI:

Value increasement of each euro dedicated to Digital Marketing.

Daily investment monitoring.

Target knowledge: how, when and who we should invest to get the desirable funnel goal.

Users vs customers clarification.

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