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Digital marketing monitoring
The need:
Measure the impact of global marketing efforts on business outcomes.
Optimize campaigns identifying when, where and how much to invest.
Identify the real targeted audience.
Measure the correlation between a specific investment and a result.
The solution:
Set of executive dashboards through a storytelling design.
Traffic process analysis to the website using KPI´s: CTR, Engagement%, cost per session, store locator visits over total, etc.
Sector analysis: by goal, market and target.
The ROI:
Value increasement of each euro dedicated to Digital Marketing.
Daily investment monitoring.
Target knowledge: how, when and who we should invest to get the desirable funnel goal.
Users vs customers clarification.
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