function track_msdynmkt_websiteinteractions_114741865() { window["msdynmkt"].setUser({ authId: ""}); // ID, e-mail or phone number - see instructions window["msdynmkt"].trackEvent({ name: "msdynmkt_websiteinteractions_114741865", //Trigger title: Website Interactions ingestionKey : "d12470e34c7a4283ac8769a2797687ca-fab4c50f-f357-4516-a3f8-b908fdfbc681-7154", version: "1.0.0" ,     properties: { "dateandtime" : "", "url" : "", "bindingid" : "" } }); } global eia # ID, e-mail or phone number - see instructions user = User(auth_id='') eia.set_user(user) #Trigger title: Website Visit sampleEvent = Event('msdynmkt_websitevisit_083156767') sampleEvent.set_property("bindingid", "") eia.track_event(sampleEvent)
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Digital marketing monitoring

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The need

Measure the impact of global marketing efforts on business outcomes.

Optimize campaigns by identifying when, where and how much to invest.

Identify the real targeted audience.

Measure the correlation between a specific investment and a result.

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The solution

Set of executive dashboards through a storytelling design.Traffic process analysis  to the website using KPI´s: CTR, Engagement%, cost per session, store locator visits over total, etc.

•Sector analysis: by goal, market and target.

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ROI

Value increasement of each euro dedicated to Digital Marketing.

Daily investment monitoring.

Target knowledge: how, when and who we should invest to get the desirable funnel goal.

Users vs customers clarification.

Tools

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