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E-commerce performing monitoring

The need:

Track and analyze the performance of the e-commerce.

Optimize online store understanding customer behavior.

Identify trends and patterns in data such as customer segmentation or seasonality.

Identify and analyze key KPI’s to measure the correlation between any action and result.

The solution:

Set of executive dashboards through a storytelling design.

Traffic process analysis  to the ecommerce using KPI´s by step funnel process: traffic quality, conversions and profitability.

Know if our products are correctly targeted.

The ROI:

Cost per step funnel: cost per user and cost per sale. Are we investing in the most efficient ones?

What dimensions are the most profitable in e-commerce?

Target knowledge: how, when and who we should invest to get increase sales.

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