function track_msdynmkt_websiteinteractions_114741865() { window["msdynmkt"].setUser({ authId: ""}); // ID, e-mail or phone number - see instructions window["msdynmkt"].trackEvent({ name: "msdynmkt_websiteinteractions_114741865", //Trigger title: Website Interactions ingestionKey : "d12470e34c7a4283ac8769a2797687ca-fab4c50f-f357-4516-a3f8-b908fdfbc681-7154", version: "1.0.0" ,     properties: { "dateandtime" : "", "url" : "", "bindingid" : "" } }); } global eia # ID, e-mail or phone number - see instructions user = User(auth_id='') eia.set_user(user) #Trigger title: Website Visit sampleEvent = Event('msdynmkt_websitevisit_083156767') sampleEvent.set_property("bindingid", "") eia.track_event(sampleEvent)
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E-commerce performing monitoring

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The need

Track and analyze e-commerce performance.

Optimize online store to understand customer behavior.

Identify trends and patterns in data such as customer segmentation or seasonality. 

Identify and analyze key KPI’s to measure the correlation between any action and result.

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The solution

Set of executive dashboards through a storytelling design.

Traffic process analysis  to the ecommerce using KPI´s by step funnel process: traffic quality, conversions and profitability.

Know if our products are correctly targeted.

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ROI

Cost per step funnel: cost per user and cost per sale. Are we investing in the most efficient ones?

What dimensions are the most profitable in e-commerce?

Target knowledge: how, when and who we should invest to get increase sales.

Tools

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